Braun Strowman's Post-WWE Plans Revealed

Braun Strowman (real name Adam Scherr) has announced a new venture 10 months from his release by WWE.

The Hollywood Reporter has revealed that Scherr has partnered with Magilla Entertainment and his producing partner Nick Antonicelli to launch his own production company, Meat Castle Media. Scherr and Antonicelli will work with Magilla chief development officer Kevin Duncan, who helped develop Scherr's Everything on the Menu series, which has aired on USA Network.

The plan is to create new unscripted series, as well as podcasts, and hold celebrity interviews. The first Meat Castle series will be Hands On, which will star Scherr as he tries his hand at a unique craft in each episode. There is also a plan to run a competition show around miniature model making.

"Nick and I couldn't be more excited to re-team with Kevin, and work with the amazing folks at Magilla, to build a real force in the TV industry that puts talent, groundbreaking ideas and meaningful partnerships at the forefront. Magilla’s track record is second to none and we look forward to working with them to build a great slate of programming," Scherr said.

Braun Strowman has been a free agent since being released by WWE in May 2025. Strowman didn't rule out an eventual in-ring return in August of last year, although he noted at the time that he was focused on other projects.

Adam Scherr first signed with WWE back in 2013 and began his second run in the company in 2022, one year after his first release. Strowman ended his WWE career as a one-time Universal Champion, one-time Intercontinental Champion, two-time Raw Tag Team Champion, and one-time Money in the Bank Ladder Match winner.