Tony Khan 'Definitely Interested' In More Cross-Promotion Between AEW & ITV

Could we see Will Ospreay or Jamie Hayter pop up in Coronation Street or Emmerdale? Tony Khan has revealed he is interested in doing more cross-promotion with ITV ahead of All Elite Wrestling's All In pay-per-view at Wembley Stadium in August.

"I would love that. It's definitely something I'm interested in to continue that relationship with ITV. We're so fortunate with AEW that we've had these amazing media partners. We've been working with Turner, TNT and TBS, from the very beginning here in America and we've had ITV in the UK since the very beginning of AEW. That's a relationship I really value. It goes back even before the start of AEW to bring ITV Sport into pro wrestling, have the sport division take over pro wrestling. They're such a great group of people with Niall Sloane (director of sport at ITV), Tom Graham (director of legal and business affairs), and the people at ITV Sport. We've been working with them for many, many years and I feel very strongly about the relationship," Khan said at the post-Dynasty media scrum.

"I'm very grateful because I think ITV's such an incredible platform, and I think it creates so many opportunities to introduce fans to AEW where AEW is the most-watched pro wrestling company in the UK. Both our big event, AEW All In, Wembley Stadium, and the shows on ITV that are still the most watched pro wrestling shows every week in the UK. I'm very, very proud of it and anything we can do to enhance the relationship with ITV, any opportunities they give us to promote the show, cross-promotional things, I'm always looking to do those things and asking. So hopefully going into All In London we can continue those things."

ITV - the second biggest TV network in the United Kingdom behind the BBC - have worked with All Elite Wrestling since 2019, and AEW Dynamite has aired on ITV platforms since October 2019. The two parties extended their UK media rights deal in December 2024.

AEW Dynamite and Collision air on ITV4 and the ITVX streaming service. Dynamite airs on Friday nights, while Collision airs on Wednesday nights, days after they originally air in the United States.

To watch AEW Dynamite and Collision live in the United Kingdom, fans can subscribe to MyAEW from $7.99 per month.

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