Update On wXw Being Sponsored By Logan Paul's PRIME

Latest on Logan Paul working with wXw

Aidan Gibbons smiling in front of a green screen in an Adidas hoodie

May 8, 2025

Logan Paul on WWE Raw wearing a varsity jacket

Europe's Westside Xtreme Wrestling have begun working with WWE's Logan Paul.

It was reported in the Wrestling Observer Newsletter by Dave Meltzer that Logan Paul's PRIME energy drink had become a sponsor of wXw, something which had left some fans of the promotion unhappy. Fightful Select's Corey Brennan has since confirmed that PRIME has indeed become a sponsor of wXw.

PRIME reportedly does 'some' promoting of wXw as part of the arrangement and the energy drink company sends 'a lot' of bottles for talent to consume. PRIME is already a sponsor of WWE, being featured in the centre of the ring canvas for WWE pay-per-views/premium live events.

A PRIME energy drink cart is also regularly featured at ringside for WWE shows, while KSI and IShowSpeed have previously appeared at WWE events as a giant PRIME bottle. Logan Paul revealed he offered 'Stone Cold' Steve Austin $1 million to wear the PRIME bottle at WrestleMania 41 but the WWE Hall of Famer turned Paul down.

Westside Xtreme Wrestling primarily run shows in Germany. The reigning wXw Unified World Wrestling Champion is 1 Called Manders.

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